Why Are Mums Switching Off?
Mums Want Trusted & Valuable Content
Touchpoints Mum Trusts
Source: Marketing To Moms – GlobalWebIndex.com
For Mum Content is Queen
When marketing to mums, content really is queen.
For mums, it’s all about trust. They are big researchers when it comes to making purchases, and reputation is a big driver of their purchase decision.
Content plays an essential role moving mum along her path to purchase.
Digital Mum 2019
NZ’s Largest Digital Mum Behaviour Survey
Kiwi Mums Responded
Mum’s Sources of Trust
- Family & Friends